BONDAY - 22.02.2027
SHOW DAYS - 23/24.02.2027
SANDTON CONVENTION CENTRE
JOHANNESBURG, SOUTH AFRICA
EXHIBITORS
Why should I exhibit?
If you target meeting and event planners; business travel agencies, international or regional association executives and association management companies or local, regional or international corporate executives, who book business travel and team-building, then Meetings Africa provides the ideal platform for you.
Build-up dates
21st February 2026
22nd February 2026
23rd February 2026 (Dust Free Zone)
Why Participate as an Exhibitor?
Meetings Africa’s uniqueness as a business events trade platform lies in the show being able to attract and provide exposure to global buyers and corporate executives who are specifically targeting African products. These buyers undergo a rigorous vetting process to ensure that buyers who are finally selected to attend are in fact, credible decision-makers who are able to place business in Africa and are of the level of seniority required for participation.
Our targeted online diary and matchmaking programme is rated by users as world-class. This, coupled with a dedicated and accessible team ensures that quality meetings take place between exhibitors and buyers.
Our knowledgeable and personable sales team will ensure a seamless process for your participation where they will provide advice and support for the best participation options that suit your needs. We want to ensure that you receive a tangible return on your investment. Be sure to review our wide range of offerings, including packages that are aimed at providing you with affordable, value-deriving options.
As an exhibitor, you could also gain exclusive access to buyers by participating in an optional Pre / Post Tour Programme.
Network with industry colleagues
Meetings Africa provides an immersive environment that is conducive to networking with buyers and industry colleagues the world over. While the diary system affords a formal engagement platform, you can meet delegates informally during our official events, as well as during the course of the show. Our show organisers take pride in delivering a professional platform which is engaging and truly representative of an authentic African business events culture. You get to experience and contribute towards showcasing a truly unique African experience which is only found at Meetings Africa.
As a valued exhibitor, you can attend our extensive programme of official events such as our Welcome Networking Event, Media Showcase Events, Awards Ceremony and Community Building Activities such as our fun run. These touchpoints provide added opportunities for you to leverage your brand through advertising and sponsorships.
Learn more about the industry
Our BONDay (Business Opportunity Networking Day) is a platform that stimulates meaningful conversations and depth of insights which contributes to the learning and development of all who attend. The seminars address issues which are pertinent to the business events industry which drive change and transformation. The selection of industry experts and motivational speakers make this a not-to-be-missed event.
Where are Hosted Buyers from?
- Argentina
- Australia
- Austria
- Belgium
- Botswana
- Brazil
- Canada
- China
- Columbia
- Denmark
- Egypt
- Ethiopia
- France
- Germany
- India
- Indonesia
- Italy
- Kenya
- Korea
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Poland
- Chinese Taipei
- Russian Federation
- Singapore
- Spain
- Sweden
- Switzerland
- Thailand
- Turkey
- United Kingdom
- United Arab Emirates
- Uruguay
- United States of America
Sustainability Vision
The Meetings Africa team aims to showcase Africa as a premier business events destination that cares about its people and the natural environment. Through hosting the event in a responsible manner, we strive to reflect the importance of local economic development, environmental responsibility and sustainable best practice in the events industry.
Top 10 Sustainability Tips for Exhibitors
- Approach this exhibition sustainably from the outset by choosing an eco-friendly design. If you are using a shell scheme stand, then opt for eco-friendly accessories or the executive package with fabric graphics that can be re-used at future events. If you have a custom designed stand, ask your stand design company to provide a green solution, both in terms of the design and the materials used.
- Select indigenous and locally-grown plants for your stand. A range of indigenous plants is available including: Yellowwood, Natal Mahogany, Mother-in-law’s Tongue and Chlorophytum.
- Reduce your use of energy by insisting on energy-efficient technology for your stand, such as LED lighting or energy-efficient plasma screens. Also consider switching off power to your stand at night.
- Consider car-pooling for travel to and around the event to reduce your carbon footprint. This will also alleviate the parking congestion at the Sandton Convention Centre and will save you money!
- If you are from out-of-town, why not make use of the Gautrain and hotel shuttle services (where applicable) when getting around. This will also go a long way to reducing your carbon footprint. Click here for more information and to view the Gautrain schedule.
- Make the most of your time at Meetings Africa by planning meetings around the show. With so many key players in one location at the same time, the show provides the perfect opportunity to meet, and thereby decreasing your need for future travel and that of your carbon footprint.
- Rather than relying on bottled water, make use of the water coolers that are freely available on the exhibition floor. Consider renting a water cooler for visitors and clients rather than providing bottled water. Every bottle of water consumed adds to our overall footprint and this results in negative impacts on our environment.
- Make use of the recycling bins at the show. They will be clearly labelled so please help us minimise waste by choosing the correct bin for the waste you dispose of.
- Avoid having printed hand-outs on your stand. Rather share information electronically with visitors to your stand.
- If you want to give gifts to people visiting your stand, try to procure locally-produced items, and in the process support our local economy. A comprehensive database of local suppliers can be found here.
Top 8 Tips for Hosted Buyers and Delegates
- To offset your carbon footprint, consider purchasing a tree for only R200 incl VAT. This can be ordered through the Hosted Buyer Portal. After the event, the trees will be planted in a local community.
- To offset your carbon footprint, participate in carbon management initiatives offered by airlines, accommodation providers and transport options made available through the organisers. Each of these will reduce your personal impact of attending this flagship event.
- Consider car-pooling for travel to and around the event to reduce your carbon footprint. It will also alleviate the parking congestion at the Sandton Convention Centre and will save you money!
- If you are from out-of-town, why not make use of the Gautrain and hotel shuttle services when getting around. This will also go a long way to reducing your carbon footprint. Click here for more information and to view the Gautrain schedule.
- Make the most of your time at Meetings Africa by planning meetings around the show. With so many key players in one location at the same time, the show provides the perfect opportunity to meet, and thereby decrease your need for future travel and your carbon footprint.
- We have provided water coolers around the exhibition hall so consider these before buying bottled water. This will reduce waste and save you money at the same time.
- Use the recycling bins at the show. Waste stations will be placed around the exhibition hall for recyclable, non-recyclable and organic/food waste. They will be clearly labelled so please help us minimise waste by choosing the correct bin for the waste you dispose of.
- Avoid taking printed brochures and publications in favour of electronic alternatives wherever possible. This not only saves you from carrying them but it also reduces paper waste after the event.
- Support our Sustainability Village vendors for your curio and gift choices. All vendors are local crafters and entrepreneurs and your support helps them survive and grow as businesses. All income from this Village is returned to vendor communities.