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BONDAY - 22.02.2027
SHOW DAYS - 23/24.02.2027

SANDTON CONVENTION CENTRE
JOHANNESBURG, SOUTH AFRICA

Register AS EXHIBITOR

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SANDTON CONVENTION CENTRE

JOHANNESBURG, SOUTH AFRICA

22-24 February 2027

BONDay: 22 February 2027
Show Days: 23–24 February 2027

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Meetings Africa 2027

Africa’s Success Built on Quality Connections

From 22–24 February 2027, Meetings Africa returns as the continent’s premier business events trade show, continuing its legacy as the definitive market access platform for African business events products, under the theme “Africa’s success built on quality connections.” Owned by South African Tourism, this flagship event connects Africa to the world by fostering meaningful partnerships that generate tangible economic impact.

Meetings Africa 2027 highlights the power of strong, strategic relationships in advancing the continent’s business events industry. Through collaboration, innovation, and shared expertise, the show continues to position Africa as a competitive and compelling global destination for meetings, incentives, conferences, and exhibitions.

The 2027 edition will feature the highly anticipated trade show over 2 days (23–24 February), preceded by the dedicated educational day, BONDay (22 February), delivered in partnership with leading global, continental, and national industry associations. Together, these engagements create a platform for knowledge exchange, innovation, and skills development, shaping the future of African business events.

For exhibitors, buyers, and media, Meetings Africa 2027 presents an unparalleled opportunity to engage with Africa’s business events community. Exhibitors can showcase their products and services to international and local buyers, African associations, and corporate planners, while media gain direct access to the stories shaping the continent’s industry. It remains the most formidable platform to connect face-to-face with influential stakeholders and contribute to Africa’s continued growth and global presence.

Event Dates:

  • BONDay: 22 February 2027

  • Show Days: 23–24 February 2027

Why Participate as an Exhibitor?

Do business
Meetings Africa’s uniqueness as a business events trade platform lies in the show being able to attract and provide exposure to global buyers and corporate executives who are specifically targeting African products. These buyers undergo a rigorous vetting process to ensure that buyers who are finally selected to attend, are in fact credible decision-makers who are able to place business in Africa and are of the level of seniority required for participation.

Our targeted online diary and matchmaking programme is rated by users as world-class. This, coupled with a dedicated and accessible team ensures that quality meetings take place between exhibitors and buyers.

Our knowledgeable and personable sales team will ensure a seamless process for your participation where they will provide advice and support for the best participation options that suit your needs. We want to ensure that you receive a tangible return on your investment.

As an exhibitor, you also could gain exclusive access to buyers by participating in an optional Pre / Post Tour Programme.

Network with industry colleagues
Meetings Africa provides an immersive environment that is conducive to networking with buyers and industry colleagues the world over. While the diary system affords a formal engagement platform, you can meet delegates informally during our official events, as well as during the course of the show. Our show organisers take pride in delivering a professional platform which is engaging and truly representative of an authentic African business events culture. You get to experience and contribute towards showcasing a truly unique African experience which is only found at Meetings Africa.

As a valued exhibitor, you can attend our extensive programme of official events such as our Welcome Networking Event, Media Showcase Events, Awards Ceremony and Community Building Activities such as our fun run. These touchpoints provide added opportunities for you to leverage your brand through advertising and sponsorships.

Learn more about the industry
Our BONDay (Business Opportunity Networking Day) is a platform that stimulates meaningful conversations and depth of insights which contributes to the learning and development of all who attend. The seminars address issues which are pertinent to the business events industry which drive change and transformation. The selection of industry experts and motivational speakers make this a not-to-be-missed event.

Why Participate as a Buyer?

The Meetings Africa Buyer Programme is globally bench-marked and best-in-class. The team has carefully crafted the programme to encompass the most successful elements of all global shows, culminating in the Meetings Africa Buyer Programme.

We provide our buyers with market access to the widest selection of quality, African products which cannot be found anywhere else in the world. The trade show plays host to more than 20 African Countries and over 400 carefully curated products that are business events leaders on the continent. This includes convention centres, hotels, Destination Marketing Companies, Tour Operators, Professional Conference Organisers, stand builders and technology partners to name a few. Meetings with our exhibitors are supported by our best-in-class online diary and matchmaking system and a user-friendly mobile app to ensure a seamless experience.

As a buyer, you gain access to our informal networking events and community building activations. We also provide a platform for unique features such as our development zone and the Sustainability Village, where you can support local crafters and make a significant difference to the lives of ordinary South Africans.

Buyers can enjoy access to an exclusive buyer lounge, free Wi-Fi, a selection of food and beverage options and an incredible hosting experience which takes care of your every need. Flights, accommodation and tour experiences are available based on the category of hosting you will be selected to participate in.

Why Participate as Media?

Attendance at Meetings Africa offers you the opportunity to meet and network with visiting and exhibiting tourism industry professionals and hear the latest industry insights and opinions from renowned experts thus providing a wealth of content.

Meetings Africa focuses on business events and showcases Africa as a leading destination for business events. It is a great place for connecting with a global network of decision-makers, and executives. This event strives to foster a healthy environment for business-to-client or business-to-business organisations across the globe. Our media centre is your hub for breaking news, insight, and the latest updates from the show’s insightful events.

The centre provides an ideal working area for all accredited media who are filing stories live from the shows contributing to sharing the story and narrative of Africa as a capable business events host.

For any member of media, digital influencer or content creator, Meetings Africa is the ideal place to network, discover the latest trends, and gain the latest insights from the industry’s leading executives.

The Meetings Africa media centre will keep you updated throughout the show with daily press releases, exhibitor news, and a full schedule of press conferences taking place at the show.

Event Schedule

BONDAY - 22 FEB 2027

DAY ONE - 23 FEB 2027

DAY TWO - 24 FEB 2027
DATE EVENT TIME VENUE ATTENDEES DESCRIPTION
22-Feb-27 Meetings Africa BONDay Educational Sessions 09:00 - 15:00 (13:00 - 14:00 - Lunch) Sandton Convention Centre - Venue tba Open for registration to exhibitors, buyers, media and non-exhibiting visitors The Meetings Africa Business Opportunity Networking Day is a carefully curated selection of educational sessions, informative current trends and topical issues being discussed with the business events industry in a meaningful way. The aim is to empower businesses with the latest in global business events developments and encourage robust conversations towards innovative solutions.
22-Feb-27 ICCA Meetings Africa Association Day 11:00 - 15:00 (13:00 - 14:00 - Lunch) Sandton Convention Centre - Venue tbc By Invitation Only (Closed event: ICCA members and Hosted Association Buyers) The International Congress and Convention Association Association Day is designed for ICCA Africa members as an educational seminar and to informally network with Association Buyers attending Meetings Africa.
22-Feb-27 ICCA Africa Chapter Meeting 15:00 - 16:00 Sandton Convention Centre - Venue tbc By Invitation Only (Closed event: ICCA members and Hosted Association Buyers) The International Congress and Convention Association Association Day is designed for ICCA Africa members as an educational seminar and to informally network with Association Buyers attending Meetings Africa.
22-Feb-27 TGCSA Speed Marketing 15:00 - 16:30 Sandton Convention Centre - Venue tbc By Invitation Only - Buyers and Media The Tourism Grading Council of South Africa hosts its annual Speed Marketing Session geared towards showcasing eminent business events products to buyers and media. Exciting topics coming soon!
22-Feb-27 ICCA Meetings Africa Association Day Cocktail Reception 17:00 - 18:00 Sandton Convention Centre - Venue tbc By Invitation Only (Closed event: ICCA members and Hosted Association Buyers) ICCA Meetings Africa Association Day Cocktail function
22-Feb-27 Southern Sun Meetings Africa Buyer Networking Cocktail Event 17:00 - 22:00 Sandeck, Sandton Sun & Towers By invitation only - Open to Hosted Buyers (TBA) As a bid partner, Southern Sun Group welcomes buyers to the host city in collaboration with the Host Venue, the Sandton Convention Centre.
DATE EVENT TIME VENUE ATTENDEES DESCRIPTION
23-Feb-27 TGCSA Speed Marketing 08:00 - 09:30 Sandton Convention Centre - Venue tbc By Invitation Only - Buyers and Media The Tourism Grading Council of South Africa hosts its annual Speed Marketing Session geared towards showcasing eminent business events products to buyers and media. Exciting topics coming soon!
23-Feb-27 Trade Floor Opening 08:30 – 10:30 Exhibition Level -2 - Venue tbc Open to all attendees The Official opening ceremony of Meetings Africa 2027. Guests are requested to be seated at 8.30am for 9am.
23-Feb-27 Minister of Tourism – Walk-about 10:30 – 12:00 Sandton Convention Centre – Exhibition Areas Pre-selected exhibitors & Ministerial, Board and EXCO Entourage The Minister of Tourism does the official walk-about of the Meetings Africa exhibition floor. Exhbitors have the opportunity to engage the stakeholder in an intimate way.
23-Feb-27 Exhibition Times 10:00 – 17:00 Sandton Convention Centre – Exhibition Areas Open to all attendees Vendors featuring local products for sale.
23-Feb-27 Sustainability Village 10:00 – 17:00 Sandton Convention Centre – Level -2 Open to all attendees The Sustainability Village is an iconic feature of Meetings Africa where delegates can support local arts and crafters to purchase authentic South African products. Operates during show times.
23-Feb-27 BOMA Talks - Session 1 11:00 – 11:30 BOMA: Shaping Sustainability - Venue tbc Open to all attendees Business Opportunity Meetings Aspirations - intimate conversations betweeen delegates.
23-Feb-27 Media Talks - Session 1 12:00 - 13:00 Media Centre, Café Nala, Mezzanine Level Open to media Robust media conversations addressing topics that are pertinent to our industry.
23-Feb-27 Media Talks - Session 2 14:00 - 15:00 Media Centre, Café Nala, Mezzanine Level Open to media Robust media conversations addressing topics that are pertinent to our industry.
23-Feb-27 BOMA Talks - Session 2 15:00 – 15:30 BOMA: Future Forward - Venue tbc Open to all attendees Business Opportunity Meetings Aspirations - intimate conversations betweeen delegates.
23-Feb-27 Media Talks - Session 3 15:30 - 16:30 Media Centre, Café Nala, Mezzanine Level Open to media Robust media conversations addressing topics that are pertinent to our industry.
23-Feb-27 Meetings Africa Welcome Networking Event 18:00 – 22:00 Venue tbc Open to all invited and RSVPed attendees The Meetings Africa Welcome Networking Event seeks to immerse delegates in an authentic Johannesburg experience.
DATE EVENT TIME SLOT VENUE ATTENDEES DESCRIPTION
24-Feb-27 Meetings Africa Fun Run & Yoga 05:30 – 08:30 Venue tbc By Registration A Meetings Africa Community-Building Fun outdoor activity that attracts fitness fundis of every level. Join us for a great start to the day as we explore the sights and sounds of the host city.
24-Feb-27 Media Talks - Session 4 10:00 - 11:00 Media Centre, Café Nala, Mezzanine Level Open to media Robust media conversations addressing topics that are pertinent to our industry.
24-Feb-27 Exhibition Times 10:00 – 16:00 Sandton Convention Centre – Exhibition Areas Open to all attendees Pre-scheduled appointments between hosted buyers and exhibitors
24-Feb-27 Sustainability Village 10:00 – 17:00 Sandton Convention Centre Open to all attendees The Sustainability Village is an iconic feature of Meetings Africa where delegates can support local arts and crafters to purchase authentic South African products. Operates during show times.
24-Feb-27 BOMA Talks - Session 3 11:00 – 11:30 BOMA: Shaping Sustainability - Venue tbc Open to all attendees Business Opportunity Meetings Aspirations - intimate conversations betweeen delegates.
24-Feb-27 Meetings Africa Inspiration & Green Stand Awards 12:00 – 13:30 Sandton Convention Centre – Media Centre, Café Nala Open to all attendees Meetings Africa awards its valued exhibitors for demonstrating excellence in the various awards categories.
24-Feb-27 Meetings Africa Closing Celebration 16:00 - 17:00 Exhibition 1 Foyer and Maude Street Exiting Delegates A celebratory culmination of Meetings Africa! Join the Meetings Africa team as we say thank you for a great show. See you next year!

NEWS